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张洪精神 The Philosophy of Cheong Hoong

           

 

张洪


一份独有的马来西亚特产,一个外国人必备的伴手礼。



"张洪"是大马1957年独立后,一个土生土长,代表着在这个年代成长的中生代华裔子弟,他走遍大城小镇,见证了大马多元种族文化时代的岁月变迁,新旧交替。心中惦记的始终是他那一份传统的根源与不变的味道。对自己种族与国家的那份情怀与使命一往情深,不离不弃。



本着对生命一种最初衷的热诚,他展开了一段漫长的寻根之旅,花了10年光景,终于找到了一份马来西亚独有的特产《高山文冬姜》,这份只有彭亨文冬区仅有的道地优良产品。因土质和气候的影响,这里产出的高山文冬姜,所含的6-姜酚含量较高,代表对人体的功效价值也高,其味道则比其他的姜无论是辛、香、芳、辣味都较浓烈。

 

庄主老龟毛非常讲究张洪高山文冬姜的种植环境,清澈的潺潺溪流、新鲜的徐徐微风,每年文冬姜的丰收季节,庄主都会亲自走入这片宜人的净土,为你筛选上等的高山文冬姜,暖养你的健康人生。

 

庄主亲自参与研发,每个过程都一一监督,至今超过70多种不同的姜制作的产品,都是经过庄主一一审核过,希望能够把不同的姜对人体的功效发挥到极点,并与大家分享这段属于马来西亚独有的特产。



张洪代表一个时代的使命,是大马华人与友族共同的记忆与名字,他告诉了我们有一种味道是永不变更,那就是浓浓的人情味。不管天地岁月沧桑变化,张洪都可以带你品尝最根源高山文冬姜的味道。
 

 

张洪精神


张洪择善固执,秉承眷恋乡土之精神,视返璞归真为己任。慨叹制式化食品泛滥,立愿展开漫长旅程,要把美食的灵魂找回来;他坚持原汁原味,不可与色素化学加工结缘;头顶炎热阳光,不辞劳苦。

 

張家莊的欢乐就是天下人尽尝自家的累累硕果,故此开辟了“张洪”和“老張記”两大品牌。

 

 

张洪的含义


马来西亚独一汇集道地最高品质的高山文冬姜的 “张洪” ,它让你找回体内所需的温暖。。。。

 

 

 

张洪愿景:


张洪十年宏愿,惠及世界各地,点燃大马多元文化特产。
 

 

 

张洪理念:


齐心创造   富荣共享

服务至真   以客为尊

创新领导   坚持环保

 

 

 

张洪使命:


张洪赋予文化生命   宣扬马来西亚文化特产

 

 

 

Cheong Hoong


"Cheong Hoong" has been a local brand since Malaysia independence in 1957, representing Chinese middle-aged entrepreneurship in that era. Cheong Hoong's products are derived from the heritage of multiracial culture and harmonious bonding, as well as a synergy of old and new savour of all time. In essence Cheong Hoong reflects traditional roots and unchanging flavours to cherish the everlasting love for the land and nation.

 

In the spirit of the most sincere passion for life, he embarked on a long journey to find his roots, and it took 10 years to finally find a unique Malaysian specialty "Bentong Highland Ginger", and it is still a premium quality product, in order to be able to bring the heat needed by the body to everyone, so that our body can gradually restore health.

 

Due to the influence of soil and climate, Bentong Highland Ginger produced here has a higher content of 6-gingerol, which represents a high value of efficacy for human body, and its flavor is stronger than other ginger in terms of pungency, aroma, fragrance and spiciness.

 

The owner, Master Cheong, is very particular about the environment in which the bentong highland ginger is grown, with clear gurgling streams and fresh breezes. Every year, during the harvesting season of bentong highland ginger, Master Cheong will personally go into this pleasant and pure land to select the best bentong highland ginger for you to warm up your healthy life.

 

Master Cheong has personally participated in the development of more than 70 different products made with different ginger, hoping to promote the benefits of these ginger and share this unique Malaysian specialty with everyone.

 

Master Cheong represents the mission of an era, he has told us that there is a taste that never changes, and that is the strong taste of human kindness. No matter how the world changes, please remember to let Master Cheong bring you the taste of the most rooted bentong highland ginger.

 

 

The Spirit of Cheong Hoong


Cheong Hoong in his quest for his roots has chosen nothing but the finest culinary delights to represent the past. He holds strongly to the principle of 'back to the basics' eschewing the excessive use of artificial chemical-based flavours in food.

 

Vowing to bring back the essence of good food, he has arduously traveled from state to state to bring these products to bring you the healthiest product to all of our customer.

 

 

About Cheong Hoong


The only brand with a wide collection of ginger products ... & to bring back the body heat needed by everone.

 

 

Cheong Hoong Vision


Cheong Hoong's 10 years vision to globalize Malaysia's multi-cultural local specialities and their benefits worldwide.

 

 

Cheong Hoong Belief


Greating Together, Sharing Wealth, Be Sincere and Customer Oriented, Innovative Leadership, Insistence on Environmental Protection.

 

 

Cheong Hoong Mission


To enliven and broaden Malaysia's cultural products with Cheong Hoong.